The Strategy
Grab the TA’s attention by sharing how M-PESA has made transactions simpler and
more, use emotional stories to illustrate different M-Pesa uses and excite them with a
chance to win prizes. Blend information, emotion, and rewards for an engaging M-Pesa
experience within the campaign’s scope.
The Campaign Objectives
- Create awareness of reduced levies & Drive M-Pesa transactions growth
- Promote rewards to be won for transacting
- Drive Business goals (Revenue, Base & activity)
What were the challenges that you had to overcome to ensure success?
Faced with tight setup timelines, our team proactively addressed the challenge by
implementing a pre-event checklist, optimizing logistics, and extending team hours.
This strategic approach ensured an efficient and timely setup, overcoming the time
constraints for a seamless execution of the M-Pesa Imeitika campaign.
The Concept
Unveiling the M-Pesa Imeitika campaign involved a dynamic strategy. Keynotes led to
cheerleaders and dancers forming the campaign message. Gratitude speeches, a campaign
jingle, and Vodacom staff displaying messages further amplified the event. The event peak
with a burst of pyros and confetti left a powerful and lasting impression
