Service Execution:
Our role as the experiential marketing agency was to design and execute an immersive
exhibition experience that would effectively showcase the Ministry’s initiatives and strategy.
Location: Parliament Grounds (Bunge Grounds), Dodoma
Attendees: Over 3000 people from various organizations
Exhibitors: More than 7 exhibitors showcasing their contributions to the energy sector
Solution:
We meticulously planned and executed the exhibition at the Parliament grounds, creating an
environment that was both informative and engaging for the attendees. The event featured
strategically arranged booths and branding, interactive display installations, and high-quality
sound systems, where each exhibitor had the opportunity to showcase their contributions to the
energy sector. We also provided comfortable lounging areas for staff and ensured all necessary
amenities were in place for a seamless experience
Achievements:
- High Turnout: The event attracted a large number of attendees, with over 3000 people from
various organizations participating. - Successful Setup: The setup of the event met or exceeded our mock-up expectations, providing
a visually appealing and functional space for exhibitors and attendees. - Effective Teamwork: The event was marked by coordinated teamwork and effort, ensuring
smooth execution and high levels of cooperation among all involved parties. - Stakeholder Engagement: The exhibition successfully raised awareness about energy sector
initiatives and fostered collaboration among stakeholders, driving innovation and investment in
the sector. - Positive Feedback: The event received positive feedback from attendees and exhibitors,
highlighting the effectiveness of the Ministry’s initiatives and the quality of the exhibition setup.
Key Takeaways:
The Ministry of Energy exhibition ensured the sector’s initiatives were front and center amid
engaging displays and interactive sessions. Our careful planning created an immersive
experience that highlighted innovations and investment opportunities, leaving a lasting impact on
attendees and reinforcing the Ministry’s commitment to sustainable development.
