Projects

The idea was to create the awareness that Vodacom M-Pesa customers are able to transact more for less with reduced levies, to reiterate the ease that comes with using M-Pesa. M- Pesa Imeitika gives us the ground to show just how much our customers can do by having use cases portrayed & rewards.

In a quest to drive brand awareness, engage with corporate customers, build business connections and potentially recruit new customers, NCBA Bank envisioned a cross-country golf tournament in Kenya, Tanzania and Uganda. Seeking to inspire interest, especially among the youth, they turned to us, an experiential marketing agency. Our task was to transform this vision into a vibrant reality at Gymkhana grounds.

At the center of Castle Lite’s mission lay a strong desire to genuinely engage customers, with the power of music lighting the path forward. Our mission was to devise experiential activation that forge connections between consumers and the brand’s musical identity, fostering engagement and driving sales through immersive encounters that resonate deeply with the audience.

With the thought to unleash boundless potential, Vodacom Tanzania presented the Future Ready Summit which unfolded from February 13th to 16th, 2024 at JNICC. This transformative event convened about 1,500 guests, including tech enthusiasts and notable dignitaries of our time. Behind the scenes, our expert team was hard at work, ensuring every detail is planned and flawlessly executed. From seamless check-ins and uplifting exhibitions to thought-provoking panels, we committed to delivering an unparalleled experience in innovation.

On the night of December 31st, as the world bid farewell to 2023, Budweiser coordinated an extraordinary event to thank the year gone by and usher in the new one with unmatched energy. “Budweiser Asante 2023” aimed to elevate its brand through an immersive event, to sell memorable experience. They tasked us, to craft a dynamic event resonating with their target audience and transform their vision into a captivating reality, blending entertainment, ambiance, and brand immersion.

A Mega-device sales exhibition event, all big  international Vodacom device partners (Samsung,  Huawei, Nokia, Swag, Reddington, Reddot, Delta etc)  conducted in Dar es salaam, Arusha, Mwanza,Mbeya  and Morogoro regions.