About Fern
Fern is a fully Tanzanian owned company registered with incorporation No 89706, and has been operating under this business name for five years.
A full-service strategic communications firm with headquarters in Dar es Salaam. We are an evidence based firm that conducts and uses research data to analyze, develop and execute strategies to help our clients communicate, engage, build their brands and communicate effectively with their targeted audiences.
Our team of highly skilled analysts and strategic communication experts have advised government agencies, CSOs and corporate companies from seemingly insurmountable predicaments to groundbreaking successes.
We are also specializing in integrating online and mobile technologies with breakthrough narratives in order to create traction around clients’ 360-degree campaigns.
Our Mission
We are passionate about business insights and innovative technology, creative ideas and beautiful designs – but most of all about improved results that we can measure.
Our Vision
To be recognized as hub of creativity and innovation offering value additional solution to our customer business need in African Region.
Our Values

Integrity
INTEGRITY
We never lose sight of what matters most: our relationship with the client. We only succeed when our clients succeed.

Innovation
Innovation
We recommend creative tactics that make sense, even if it means less money in our pocket. We find the most innovative and cost-effective means to achieve your goals.

Commitment to Customers
Commitment to Customers
Our commitment to our clients is deeply ingrained in our corporate culture – and we go above and beyond every day to prove it. It’s in our DNA.

Excellence
Excellence
We are results-oriented.
The Fern Process
1. MEETING
Linking you to the market is our core business. Our brief is to bring your brand to life by forging a connection with your target market.
2. PLANNING
We come up with ideas and concepts that are based on our understanding of your brand and brand needs, solid knowledge of both the market and the target consumers.
3. EXECUTE
We then package this in impactful different ways that will effectively communicate and resonate with your consumers.