The Nane Nane Exhibition, held from 1st to 8th August 2024 in Dodoma, Tanzania, was a landmark event for the agricultural sector. This week-long exhibition attracted over 20,000 attendees ranging from students and civil servants to international delegates. It also featured 450 exhibitors, including stakeholders from various sectors such as ministries, financial institutions and NGOs.
The event was designed to promote Tanzania’s agricultural innovations and foster new business connections, showcasing a diverse range of products and services from all 26 regions of Tanzania.
Venue: Dodoma, Tanzania
Date: 1st to 8th August 2024
GoH: The President of the United Republic of Tanzania, Hon. Samia Suluhu Hassan
Client: Ministry of Agriculture
Duration: 8 days
Fern provided comprehensive event management services, covering every aspect of the exhibition, from venue branding and setup to implementing a digital registration system. Our team ensured the event was well-organized, visually impactful, and ran smoothly from start to finish.
Fern transformed the Dodoma venue into a vibrant hub of agricultural innovation. We meticulously designed booths that adhered to international standards, enhancing exhibitor visibility and creating an engaging environment for all participants. The digital registration system we implemented streamlined the check-in process, ensuring a seamless experience for the over 20,000 attendees.
Throughout the event, we managed daily schedules, coordinating workshops, exhibitions, and other activities to ensure everything ran according to plan. The event culminated in a well-organized closing ceremony, graced by the President of the United Republic of Tanzania, marking a successful conclusion to the week-long exhibition.
Objectives of the Exhibition
- Promote: Enhance awareness of Tanzania’s agricultural sector by drawing in over 20,000 attendees, boosting exhibitor visibility, and securing media coverage.
- Diversity: Ensure inclusive participation from various industry sectors, including representation from women, youth, and marginalized communities, while showcasing innovations from all 26 Tanzanian regions.
- Leads: Generate high-quality leads by facilitating meaningful engagements for exhibitors and fostering new business connections.
What Was Achieved
- Engagement and Awareness: The exhibition attracted a diverse audience, surpassing 20,000 participants and creating significant awareness of the agricultural sector.
- Innovative Exhibitions: 450 exhibitors showcased cutting-edge agricultural technologies and practices, making the event a dynamic and informative experience.
- Organizational Excellence: The event was delivered on time with a digital registration system that greatly enhanced the participant experience.
- High Setup Standards: Exhibitors and attendees alike praised the international-standard booth designs and overall professional setup.
Key Takeaways
The Nane Nane Exhibition successfully highlighted Tanzania’s agricultural innovations and fostered vital connections. The event underscored the importance of detailed planning, clear communication, and effective execution, establishing itself as a key platform for advancing agricultural development.
