Tusker Lite Green Parties Activations

2018-10-19T09:29:49+00:00

Client: Tusker Lite Green Parties Activations Project: TBL Project Description A campaign designed to engage end users to increase  penetration and consumption of Tusker Lite to the  intended audience. Key Performance Indicators Product Detailing (TOMA) Increase Tusker lite live trial Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ ) Duration 11 WEEKS [...]

Tigo Ups (Underperfoming Site) Engagement Activation

2018-10-19T11:10:18+00:00

Client: TIGO Project: Tigo Ups (Underperfoming Site) Engagement Activation Project Description A ruralmini-ro ad sho w campaign conducted in Lakeand South zone (Mwanza, Mara, Simiyu, Shinyanga, Kigoma , Tabora, Ruvuma, Njiombe, lnnga and Mbeya regions.) Key Performance Indicators Increase Tigo Pesa awareness and transaction new customer acquisition, device and airtime sales. Duration PHASE I & [...]

Lipa Kwa M-Pesa Supermarket Activations

2018-10-19T11:15:39+00:00

Client: Vodacom Project: Lipa kwa M-Pesa Supermarket Activations Project Description A campaign designed to engage end users in enhancing a Vodacom mobile money service to encourage payment of utilities and bills via Mpesa Platform. Key Performance Indicators Product Detailing (TOMA) New customer Acquisition Product Experience Duration 6 Weeks Dar es Salaam [...]

Smirnoff Vodka X1 Activation

2018-10-19T11:25:33+00:00

Client: SBL Project: Smirnoff Vodka X1 Activation Project Description Execution of Silent activations in Dar, Mwanza, Mbeya and North that was supported by a planned X-parties to invoke brand experience rather than drink experience and build brand affiliation. This had also included listing, bar activations and sampling so as to induce trial and awareness. [...]

Vodacom Pesa Ni Mpesa

2018-10-19T11:38:35+00:00

Client: Vodacom Company Tanzania Project: Vodacom Pesa ni MPesa Activation Project Description A campaign designed to engage end users in enhancing a Vodacom mobile money service to encourage payment of utilities and bills via Mpesa Platform. Duration 6 Weeks in Dar es Salaam and Coastal Areas. Key Performance Indicators Product Detailing (TOMA) New customer [...]

Tusker Lite

2018-08-14T11:58:57+00:00

Client: Tusker Lite Project: Serengeti Lite Trade Launch Project Description A stakeholders event attended by SBL staff and Bar Owners held at Golden Jubilee Towers Hall Wing C to introduce a New SBL product (SERENGETI LITE) into the trade channels. The event was hosted by MC PILIPILI and on the entertainment side it was [...]