Client: Vodacom Company Tanzania

Project: Vodacom Pesa ni MPesa Activation

Project Description

A campaign designed to engage end users in enhancing a Vodacom mobile money service to encourage payment of utilities and bills via Mpesa Platform.

Duration

6 Weeks in Dar es Salaam and Coastal Areas.

Key Performance Indicators

Product Detailing (TOMA) New customer Acquisition Product Experience.