Project Description
Client: Vodacom Company Tanzania
Project: Vodacom Pesa ni MPesa Activation
Project Description
A campaign designed to engage end users in enhancing a Vodacom mobile money service to encourage payment of utilities and bills via Mpesa Platform.
Duration
6 Weeks in Dar es Salaam and Coastal Areas.
Key Performance Indicators
Product Detailing (TOMA) New customer Acquisition Product Experience.


