Ada Estate, Biafra street, Tanzania
+255 754 711 218
info@fern.co.tz

Tusker Lite Green Parties Activations2018-10-19T09:29:49+00:00

Project Description

Client: Tusker Lite Green Parties Activations

Project: TBL

Project Description

A campaign designed to engage end users to increase  penetration and consumption of Tusker Lite to the  intended audience.

Key Performance Indicators

  • Product Detailing (TOMA)
  • Increase Tusker lite live trial
  • Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ )

Duration

11 WEEKS DAR ES SALAAM