Client: Tusker Lite Green Parties Activations

Project: TBL

Project Description

A campaign designed to engage end users to increase  penetration and consumption of Tusker Lite to the  intended audience.

Key Performance Indicators

• Product Detailing (TOMA)
• Increase Tusker lite live trial
• Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ )

Duration

11 WEEKS DAR ES SALAAM