Project Description
Client: Tusker Lite Green Parties Activations
Project: TBL
Project Description
A campaign designed to engage end users to increase penetration and consumption of Tusker Lite to the intended audience.
Key Performance Indicators
- Product Detailing (TOMA)
- Increase Tusker lite live trial
- Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ )
Duration
11 WEEKS DAR ES SALAAM


