Project: Tigo Ups (Underperfoming Site) Engagement Activation
A ruralmini-ro ad sho w campaign conducted in Lakeand South zone (Mwanza, Mara, Simiyu, Shinyanga, Kigoma , Tabora, Ruvuma, Njiombe, lnnga and Mbeya regions.)
Key Performance Indicators
Increase Tigo Pesa awareness and transaction new customer acquisition, device and airtime sales.
PHASE I & PHASE II 200 DAYS, APR – DEC 2016