Project: Smirnoff Vodka X1 Activation
Execution of Silent activations in Dar, Mwanza, Mbeya and North that was supported by a planned X-parties to invoke brand experience rather than drink experience and build brand affiliation. This had also included listing, bar activations and sampling so as to induce trial and awareness.
Key Performance Indicators
- Increase brand experience and loyalty.
- Ensure stock availability and visibility.
- Create a peculiar consumer taste and feel through our best cocktail mixologist.
JUL 2018 – MAY 2019.