Client: TBL

Project: Maisha ni Safari Bar Activations

Project Description

A series of bar activations conducted in Dar es salaam region to introduce 375 ml Safari Lager bottle, create hype and inspire our core target to embrace and enjoy our own true and finest Ta n zania n la g er with deep and real GOOD TASTE.

Key Performance Indicators

Enhance Brand awareness, Increase Safari lager market share, Gain back lost customers from competitors and Bring brand to life and create attraction to new users.

Duration

JULY 2016