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Lipa Kwa M-Pesa Supermarket Activations2018-10-19T11:15:39+00:00

Project Description

Client: Vodacom

Project: Lipa kwa M-Pesa Supermarket Activations

Project Description

A campaign designed to engage end users in enhancing a Vodacom mobile money service to encourage payment of utilities and bills via Mpesa Platform.

Key Performance Indicators

  • Product Detailing (TOMA)
  • New customer Acquisition
  • Product Experience

Duration

6 Weeks Dar es Salaam